MarketingBeyond Moves to MobileBeyond

There's a bit of deja vu here. I wrote most of these posts for mobile telephone marketing when I was also writing MarketingBeyond on TypePad. Now that I'm mostly writing about mobile and media on MobileBeyond, it's a bit insane.

In any case, I invite everyone interested in mobile, wireless, media, marketing and technology to our new MobileBeyond Facebook page. Lots of fun and great info and interaction. See you soon. Brian Prows.

Visit MobileBeyond and IM-Mobile for Mobile Tech and Marketing Posts

Followers of MTM can read more great posts on either MobileBeyond or IM-Mobile.

Discover the future of mobile on MB and how mobile marketing and advertising are changing on IM-Mobile.

Mobile Communities in South Africa: Mobile Growing Faster Than Kangaroos

The kangaroos in South Africa are wondering if they'll survive the onslaught of young people texting, talking and accessing the mobile Internet.

Could it be that mobile phones are taking over South Africa? That the tribe is no longer the animals, but two-legged creatures playing cell phone games, loading mobile apps and downloading ringtones.

Listen to Herman Heunis of MXit talk about the fastest growing mobile service in South Africa. Only on MobileBeyond.

IM-Mobile: Your Home for Mobile Marketing & Advertising

If you're a mobile marketer or advertiser, don't miss out on informative blog posts and podcast interviews with mobile experts.

Visit IM-Mobile today.

Is Advertising Necessary?

Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. So much for mobile.

But this post goes beyond mobile ads. It’s about the necessity of any advertising. Periodically, we should expose our minds to opposing opinions and views that contradict–and even imperil–our business models.

Such is the case with Eric Clemons at The Wharton School of the University of Pennsylvania. Clemons just posted an article (available in PDF form) on TechCrunch. His predictions about the demise of PC-based Internet advertising and his comments on social media and mobile ad personalization are controversial with a grain of truth and 100 grains of speculation and flabbergast.

Clemons generally opposes advertising “pushed” to potential customers who haven’t requested the ads. He believes that Internet and other advertising is similar to email spam and non-participatory, shatters the Internet experience and will ultimately fail. In Clemons view, pushing ad messages to people not seeking them is a grave sin.

Read the "rest of the story" on IM-Mobile

Dot Mobi Revolution Takes Hold: Follow Brian on Twitter

Follow Brian as he covers mobile marketing and advertising on Twitter. Join the revolution.

http://Twitter.com/MobiMarketing

IM-Mobile Marketing Site Launches

IM-Mobile is a mobile Internet marketing and advertising site. The world is quickly changing from desktop–even laptop–computers to mobile phones for information and entertainment.

Sophisticated applications written for smartphones are available now and the market for mobile applications is growing rapidly. Likewise, companies, large and small, are launching dot mobi websites that bring content-rich Internet experiences to smartphone users.

IM-Mobile focuses on these developments in mobile technology from a marketing and advertising perspective. How can mobile publishers monetize their websites and blogs? Which marketing strategies work best for advertisers to reach target audiences? How do marketers create conversations and connectedness among mobile users?

Whether you're a marketer or advertiser, you'll find a wealth of content-rich material, providing insightful ideas for your marketing campaigns.